earned-media-outreach

name: earned-media-outreach description: Quand l'utilisateur souhaite obtenir une couverture de presse, apparaître dans des podcasts, ou établir des relations avec des journalistes et créateurs de contenu. À utiliser aussi quand l'utilisateur mentionne « podcast guesting », « press outreach », « relations publiques », « media exposure », « apparaître dans des podcasts », ou « journaliste outreach ». related: [founder-thought-leadership, cold-outreach, content-strategy, launch-strategy] reads: [startup-context]

tags: [nontechnical, startup-founder-skills, earned-media-outreach, writing] ---|------|----------|-----|-------------|---------| | [name] | [host] | [qui écoute] | Tier 1 | [quel angle] | [email/form] | | ... | ... | ... | ... | ... | ... |

Journalists & Publications

Newsletters

Pitch Templates

Podcast Pitch: Subject: [subject line] [Draft email — 150 words max]

Journalist Pitch: Subject: [subject line] [Draft email — 200 words max]

Appearance Prep Sheet

• Bio: [2-3 sentences]
• Headshot: [link]
• Talking points:
  1. [Point + story]
  2. [Point + story]
  3. [Point + story]
• CTA for audience: [one clear action]
• Topics to avoid: [if any]

Frameworks & Best Practices

Finding the right podcasts: | Search Method | How | |--------------|-----| | Topic search | ListenNotes.com, Apple Podcasts, Spotify — search your industry keywords | | Competitor appearances | Google "[competitor founder name] podcast" — they've already found shows in your space | | Guest crossover | Find one good podcast, then check where their past guests also appeared | | Podcast directories | Podchaser (has contact info), Rephonic (audience data), Matchmaker.fm (guest matching) | | X/Twitter search | "[your topic] podcast" or "just recorded a podcast about [topic]" |

Pitch principles:

• Lead with their audience, not your product. "I can teach your listeners how to..." beats "I'd love to share about my startup..."
• Reference a specific episode. "Your episode with [guest] on [topic] resonated because..." proves you actually listen.
• Make it easy to say yes. Include your topic, 3 talking points, and bio in the first email. Don't make them do research.
• Short pitches win. Podcast hosts get 50+ pitches/week. 150 words max. Journalists get 200+. Be brief.
• Timing matters. Pitch journalists on Tuesday-Thursday mornings. Avoid Mondays and Fridays. For podcasts, timing is less critical but avoid holiday weeks.

What makes a founder a good podcast guest:

• Tells stories, not features ("We almost ran out of money in month 3..." not "Our platform leverages...")
• Has a genuine point of view — agrees with the host on some things, disagrees on others
• Gives actionable takeaways listeners can use immediately
• Doesn't hard-sell — mentions the product once naturally, lets the host ask about it

Common mistakes:

• Sending press releases instead of personalized pitches
• Pitching the product instead of the story
• Not researching the host/journalist before reaching out
• Saying yes to every podcast regardless of audience fit (your time is limited)
• Forgetting the CTA — you get 1,000 listeners and they have nowhere to go
• Not repurposing appearances into social content, blog posts, and email

Related Skills

• founder-thought-leadership — media appearances amplify your personal brand
• cold-outreach — similar outreach mechanics, different audience
• content-strategy — repurpose media appearances into content
• launch-strategy — coordinate press with product launches

Examples

Prompt: "I want to get on podcasts to promote our developer tools startup. Help me find shows and write pitches."

Good output includes: 15-20 podcasts that feature developer tools founders (with contact info), tiered by relevance, 2-3 media angles based on the founder's story, and customized pitch drafts for the top 5 shows.

Prompt: "We just raised our seed round. Help me get press coverage."

Good output includes: List of journalists who cover seed-stage funding in the relevant sector, a pitch angle beyond "we raised money" (what the funding enables, the market insight, the founder story), and draft pitches referencing each journalist's recent coverage.